EDITORIAL PHILOSOPHY

“Robust business is good for everyone, and creating that environment starts with our readers — Utah’s business elite. Our purpose is to provide information to help those business leaders navigate through challenges and seize opportunities. By consistently offering superior content, Utah CEO supports the immediate goals of Utah’s businesses while encouraging forward thinking to sustain the momentum. Outstanding ideas are at the core of a viable business culture, and Utah CEO keeps an ear to the ground for those outstanding ideas.”

SUPPORTING IDEALS - EDITORIAL

Editorial utility

The content in Utah CEO is designed to serve a business purpose first, not just entertain. Economic data acts as a finger on the pulse of the business environment. Strategic and tactical reports provide insight into shifts in strategic thinking or new ways to execute long-held theories. Feature stories offer narrative perspectives on how people and organizations are putting their marks on business. Readers should feel smarter and better prepared after reading an issue of Utah CEO.

A manageable read

Today’s business leaders are starved for time. Through concise writing — and the inclusion of sidebars, infoboxes and charts to break up the text — articles in Utah CEO move readers efficiently from Point A to Point B.

Local focus

Because Utah CEO’s primary audience is based in Utah, most of the magazine’s content deals with issues that pertain to the local business climate. Non-local stories are only published if their subject matter is relevant regardless of location.

SUPPORTING IDEALS - ADVERTISING

Focus on audience

Advertisers don’t purchase ad space. They purchase access to an audience. Because advertisers need to share their messages with fully engaged readers, Utah CEO best serves advertisers by serving readers first. We achieve this level of reader interest through editorial independence and relentless pursuit of relevant content.

The value of niche

Because Utah CEO has a defined, narrow audience, advertisers don’t have to base their purchasing decision on the theme of an issue or article. Anyone who needs to reach decision-makers at Utah businesses can be confident that their message will reach the right people regardless of the topics covered in a particular issue.

Our competitive position

Some local magazines attempt to create value for advertisers by simply extending their exposure — usually through articles about the company or its products. Utah CEO maintains that this is a flawed approach because readers feel patronized and lose interest. An extended presence in a publication does not benefit advertisers if readers view it as trite or excessively promotional.

SUPPORTING IDEALS - ETHICS POLICY

Preamble

The value of Utah CEO, both to readers and advertisers, is editorial content that provides insight into doing business in Utah. Readers expect objective, accurate reporting and compelling writing on relevant issues. Advertisers benefit by sharing their messages with an engaged audience of influential decision-makers.

Credibility is paramount in sustaining and growing readership and providing a strong product to our readers. Utah CEO’s publishing, editorial and advertising staffs adhere to the following ethical standards, which are designed to maintain the integrity of the magazine.

Guiding principles

1. Value accuracy
• All editorial content should meet high standards for accuracy in reporting, editing and illustrations.
• Inaccuracies should be clarified or corrected as soon as possible.
• Opinion articles, while not subject to the same standards for balance and objectivity, should be fair and never unnecessarily inflammatory or slanderous.
2. Value accuracy
• All reporters, whether employed by the magazine or under contract, should use newsgathering techniques that limit discomfort or harm while preserving the end goal of factual reporting.
• All sources, subjects and colleagues deserve proper, respectful treatment.
• Articles, images and illustrations should avoid reckless disrespect for any person, group or organization.
3. Maintain independence
• No business, political or other association may influence the magazine’s editorial content.
• All advertising content should be clearly distinguished as such.
• Editorial content is never to be sold or presented as part of advertising or other business agreements.
• The editorial staff alone is responsible for all decisions related to content.