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	<title>Comments for Utah CEO</title>
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	<link>http://www.utahceomagazine.com/blog</link>
	<description>forward thinking</description>
	<lastBuildDate>Tue, 23 Mar 2010 22:01:50 -0600</lastBuildDate>
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		<title>Comment on What to consider before hiring for social media (part 3) &#8211; 10 things to avoid by Josh Peters</title>
		<link>http://www.utahceomagazine.com/blog/?p=119&#038;cpage=1#comment-380</link>
		<dc:creator>Josh Peters</dc:creator>
		<pubDate>Tue, 23 Mar 2010 22:01:50 +0000</pubDate>
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		<description>That&#039;s a very good one, I would agree with that completely</description>
		<content:encoded><![CDATA[<p>That&#8217;s a very good one, I would agree with that completely</p>
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		<title>Comment on What to consider before hiring for social media (part 3) &#8211; 10 things to avoid by Kiley</title>
		<link>http://www.utahceomagazine.com/blog/?p=119&#038;cpage=1#comment-374</link>
		<dc:creator>Kiley</dc:creator>
		<pubDate>Mon, 22 Mar 2010 23:00:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.utahceomagazine.com/blog/?p=119#comment-374</guid>
		<description>Good post.  I would add one more:  Be weary of someone who claims a &quot;silver bullet&quot; solution or tool.  (On the flip side, companies need to be careful that they aren&#039;t expecting a silver bullet either)</description>
		<content:encoded><![CDATA[<p>Good post.  I would add one more:  Be weary of someone who claims a &#8220;silver bullet&#8221; solution or tool.  (On the flip side, companies need to be careful that they aren&#8217;t expecting a silver bullet either)</p>
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		<title>Comment on What to consider before hiring for social media (part 3) &#8211; 10 things to avoid by 10 things to avoid when hiring for social media &#124; Shuaism</title>
		<link>http://www.utahceomagazine.com/blog/?p=119&#038;cpage=1#comment-317</link>
		<dc:creator>10 things to avoid when hiring for social media &#124; Shuaism</dc:creator>
		<pubDate>Fri, 12 Mar 2010 17:53:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.utahceomagazine.com/blog/?p=119#comment-317</guid>
		<description>[...] is the last day of my week at Utah CEO and to finish out the posts I hit on 10 things to avoid when hiring for social media. This list included the following topics: Obsessed with followers / fans / friends Bad online [...]</description>
		<content:encoded><![CDATA[<p>[...] is the last day of my week at Utah CEO and to finish out the posts I hit on 10 things to avoid when hiring for social media. This list included the following topics: Obsessed with followers / fans / friends Bad online [...]</p>
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		<title>Comment on What to consider before hiring for social media &#8211; 10 things to look for (part 2) by 10 Things to Look For When Hiring For Social Media &#124; Shuaism</title>
		<link>http://www.utahceomagazine.com/blog/?p=116&#038;cpage=1#comment-301</link>
		<dc:creator>10 Things to Look For When Hiring For Social Media &#124; Shuaism</dc:creator>
		<pubDate>Wed, 10 Mar 2010 17:07:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.utahceomagazine.com/blog/?p=116#comment-301</guid>
		<description>[...] keep in mind when looking at hiring people for social media. Today on the Utah CEO Blog I covered 10 Things to Look For When Hiring For Social Media. Active Results driven Knowledgeable Written communication skills Customer service &amp; people [...]</description>
		<content:encoded><![CDATA[<p>[...] keep in mind when looking at hiring people for social media. Today on the Utah CEO Blog I covered 10 Things to Look For When Hiring For Social Media. Active Results driven Knowledgeable Written communication skills Customer service &amp; people [...]</p>
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		<title>Comment on What to consider before hiring for social media (part 1) by Sara</title>
		<link>http://www.utahceomagazine.com/blog/?p=111&#038;cpage=1#comment-298</link>
		<dc:creator>Sara</dc:creator>
		<pubDate>Tue, 09 Mar 2010 23:43:04 +0000</pubDate>
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		<description>The biggest frustration I have when people are looking for &quot;social media&quot; employees or contractors is that they fail to look at experience beyond just &#039;social media.&quot; A good hire is going to have a solid business background that understands how new media tools, techniques and trends can be a part of a larger strategy, not just be a stand-alone set of tactics.</description>
		<content:encoded><![CDATA[<p>The biggest frustration I have when people are looking for &#8220;social media&#8221; employees or contractors is that they fail to look at experience beyond just &#8217;social media.&#8221; A good hire is going to have a solid business background that understands how new media tools, techniques and trends can be a part of a larger strategy, not just be a stand-alone set of tactics.</p>
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		<title>Comment on What to consider before hiring for social media (part 1) by What to consider before hiring for social media (part 1) &#124; Shuaism</title>
		<link>http://www.utahceomagazine.com/blog/?p=111&#038;cpage=1#comment-294</link>
		<dc:creator>What to consider before hiring for social media (part 1) &#124; Shuaism</dc:creator>
		<pubDate>Mon, 08 Mar 2010 18:31:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.utahceomagazine.com/blog/?p=111#comment-294</guid>
		<description>[...] first post is What to consider before hiring for social media (part 1) and contains 2 very important things to remember when hiring for social media. It&#8217;s also got [...]</description>
		<content:encoded><![CDATA[<p>[...] first post is What to consider before hiring for social media (part 1) and contains 2 very important things to remember when hiring for social media. It&#8217;s also got [...]</p>
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		<title>Comment on 99% of my advertising is wasted. But how wasted is it? by Ryan</title>
		<link>http://www.utahceomagazine.com/blog/?p=87&#038;cpage=1#comment-11</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Tue, 19 Jan 2010 23:16:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.utahceomagazine.com/blog/?p=87#comment-11</guid>
		<description>QUOTE
Having said that, if you can actually figure out how to make those tools actually work for your company and you have the time and the financial resources to throw at the effort, you’ll likely be miles ahead of your competitors.
/QUOTE

Unfortunately, I see more companies coming to this realization only after a viral media nightmare has forced them to recognize the potential of social media. Companies need to dive in and &quot;guide&quot; this power before it comes back to bite them.</description>
		<content:encoded><![CDATA[<p>QUOTE<br />
Having said that, if you can actually figure out how to make those tools actually work for your company and you have the time and the financial resources to throw at the effort, you’ll likely be miles ahead of your competitors.<br />
/QUOTE</p>
<p>Unfortunately, I see more companies coming to this realization only after a viral media nightmare has forced them to recognize the potential of social media. Companies need to dive in and &#8220;guide&#8221; this power before it comes back to bite them.</p>
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